Why Every Brand Should Strive to Create a Personalized Experience
About 80% of consumers are likely to make purchases when brands offer a personalized experience. Personalization drives relevance, trust, and value, and it’s getting harder and harder for businesses to survive without a personalization strategy. We’re living in a world of instant gratification and digital transformation.
Customers are looking to do business with brands they have a personal and emotional connection with. This means that as a business, you need to offer a personalized experience. You’ll make customers feel that you’re meeting their individual needs, and you’ll grow your brand and increase your ROI while at it.
Here are some of the reasons why you should create a personalized experience.
Improved Customer Experiences
In today’s market, you’d be surprised at the number of consumers who are willing to share data to get a personalized experience. Consumers will participate in various surveys and fill out forms, then expect businesses to protect their personal information. If there’s one tactic that no longer works, it’s information bombardment.
Most consumers are now equating personalization with reputation. It has become an important factor in the decision-making when they determine their purchase intention.
Most of them are also willing to offer their personal information if they could get customized offers, discounts, as well as product recommendations. Some consumers also prefer personalized ads.
It is of utmost importance that as a business that you don’t overwhelm your customers with information. Instead, develop and try to maintain relationships.
Remind them of your products, but you should do it in a subtle manner. The trick here is to engage your target markets until they make a decision to purchase a product from you.
For instance, when a user comes to your website to look for a product, you can send them a personalized email offering more details. You can also suggest similar recommendations and encourage them to make purchases.
Increased Conversions
Increased conversion is by far the most obvious benefit of personalizing. Once you customize your messages to your target market, your message will resonate with them because it means something to them. Sending generic messages is one of the worst things you can do with your marketing campaign.
For instance, for your email campaign, you can personalize the subject line. In the email copy, you can use their first name for greetings and reference their past behavior. You can then use dynamic call to actions that are relevant to those behaviors.
When sending the follow-up email, thank your customers for converting. Then go ahead and make recommendations for the next purchases. As a result, your overall conversion rate will shoot unbelievably high.
Beyond that, conversions will become easier. You may be asking your customers to sign up for your newsletters, sign up for a webinar, download a book, or make a transaction. They’re more likely to take action if the process is both easy and fast.
Increased Revenue
Even though the most important part is to attract and reach customers, your job doesn’t end there. You have to increase your customer lifetime value so you can grow your business. To achieve this, you need personalized messages on the customers’ past purchasing behavior.
It’ll be easier for you to increase your ROI if you identify what channels your customers prefer then follow up on them. This works for B2B personalized marketing as well. You can offer personalization by dividing customers according to industry, location, revenue, and size.
If you can combine personalization with sales promotion, loyalty programs, signage, and events, you can significantly boost your revenue. It’s also important for your sales personnel to be well informed.
They should provide a better-branded experience for your customers. Customers tend to feel special for given feedback, and it makes them feel appreciated that their opinion has been taken into account.
Increases Customer Retention
Did you know that acquiring new customers is a lot more expensive compared to retaining an existing one? Retaining customers is not as easy as it may seem, though. They don’t stay just because they made the first purchase
In today’s business world, competition has become incredibly stiff in most industries. With several choices offering different products and different prices, customers can easily jump ship at any time. However, there are many personalized marketing benefits and they work incredibly well when it comes to retaining customers.
You see, when you segment your customers based on the last purchases or visit to your website, you find a way to re-engage them. You can also easily send emails to customers who’ve not visited your websites for a while.
Offer them coupons or discounts that could potentially make them return. You can even send them a newsletter with recommendations based on prior purchases or searches.
Additionally, it’s can be significantly beneficial if you reward frequent customers. You can offer things like free delivery, send them free samples of new products and ask for their opinion, or maybe even invite them to events.
Increased Brand Loyalty
With customer rendition, building trust and loyalty get a lot easier. With personalized marketing, you offer your customers a personalized experience that will keep them coming back for more. Personalization starts with asking the right questions and delivering professional packaging.
You first have to understand customer motivations for visiting your website or store. Collect their personal information through signs ups and get more data about their time and location.
With this information, you’ll customize their messages, emails, and recommendations. In turn, they’ll give you their loyalty.
The Benefits of Offering a Personalized Experience
There you have it! These are some of the top benefits you stand to reap if you offer your customers a personalized experience.
The idea here is to let them know you care about them and to build lasting relationships. Avoid making them feel as if you’re violating their privacy because if you come off as pushy, they will leave.
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