Top 5 Things to Look For When Choosing Business Branding Services
Depending on your needs and your situation, the cost of company branding services or rebranding your business can range from about $500 to more than $200,000.
Business branding services target your size, your needs, and your customers to come up with a custom approach to branding or rebranding. Because of the versatility of these services, the range of clients they deal with, and the industries they have experience with, some will fit better than others.
How can you tell which brand consulting services will be best for you?
1. How Would Their Approach Help You Reach Your Own Goals?
Branding agency services are diverse and it’s hard to know if they’ll actually help you to reach your goals. One way you can start a preliminary search is to have a look at various branding and marketing specialists’ websites.
Ask yourself about what they say about how they approach marketing and branding services. Digital branding services are not cookie-cutter or one-size-fits-all.
They will all call themselves the best in the industry. But are they the best in your industry?
2. Do They Do Branding Research?
Find out if they only take your input at face value or if they do their own market research. It’s an expensive undertaking in time alone for them to find the data, then to analyze it. Not every branding operation has an in-house team qualified or equipped to take it on for a random market.
This is one reason that many branding agency services specialize in industries like accounting and payroll, automotive, nautical, or retail for example.
One-and-done isn’t good enough either. They must have an ongoing finger on the pulse of their chosen specialty or all the market research they present is worthless. The world moves quickly and data from five years ago doesn’t cut it.
3. What Case Studies Do They Have?
Good brand strategy services should try to offer case studies in your industry. If it isn’t an exact fit, don’t sweat it. See how they present their case studies. If it sounds more like a testimonial instead of actual data, it’s probably best to skip it.
At the same time, they may not list case studies on their website for public consumption. If you don’t see them, ask them directly when you’re shopping around. Book a consultation with those that seem like they may deal with your industry often.
4. Will They Help With Branding Implementation or Post-Launch Marketing?
Not every branding service goes the distance with marketing and implementation. They sometimes provide consultation, strategy, and other services except for the implementation.
Some will help with the launch but aren’t there for post-launch marketing campaigns. It’s up to you to know if you can do these processes on your own, in-house, or if you need a service that goes all the way.
5. Look For Quick Turnaround Times and Communications
Tired of waiting for an answer? Everyone gets behind and we all understand. If it’s a chronic issue that leaves you tapping your smartwatch often, though, it’s not going to get better just because you both sign a contract.
Ask for samples (but not free work) and try to test them with regular communications and meaningful questions. See what their customer service levels are like and measure their turnaround time on answering your questions professionally.
Choosing Your Best Business Branding Services
Ultimately, you would love to have business branding services that fit you like a glove. That isn’t always possible, but if you follow these suggestions, you’ll find one that’s as close as you’ll get.
It might not be the first company you meet with or the tenth, but eventually, you’ll find a branding service you can trust with your business’s ongoing branding strategy. Keep browsing our articles to get more advice about branding, design, and business!
