Top 5 Mistakes To Avoid When Planning A Virtual Event
Are you about to plan a virtual event? It can be really exciting, but you need to carefully plan to avoid any mistakes. This guide will help you plan your event with ease. You’ll get to know the common mistakes you can avoid so everything goes well.
Poor Platform Choice
If you make the wrong choice of platform, it can be a big problem. So, do a bit of research and find out the platform that works for you. A good platform should easily cover all your needs for the event.
That way, participants will have a good experience. Besides, you don’t want technical problems because they can be very annoying for everybody involved. In addition, it is a good idea to test the platform before the event. It ensures everything works well and will reduce possible problems.
Ignoring Audience Engagement
Virtual events can be boring if there is no audience interaction. So, it is important to engage your audience to keep their attention.
Make sure you use interactive tools, such as polls and chats; it will keep participants involved. When you focus on engagement, it reflects your commitment to bringing value to them and adding to their experience.
Overlooking Proper Promotion
It is very important that you promote your event. Otherwise, potential participants may not even realize it exists.
So how can you make them aware? You can use different methods, like social media and email, to share the news. Keep in mind that sending out cold emails may be perceived as spam without proper personalization; you can look into tools that allow you to personalize your messages at scale (learn more in this article).
Keep the focus on sending out clear messages so people know why the event is happening. If they see the value, they will be more likely to participate.
Skipping Rehearsals
If you don’t practice before the virtual event, it is often a big mistake. It means that you would likely experience technical problems and speakers may not be ready during the live event.
So rehearse beforehand to avoid any issues. Besides, it will help you discover possible problems early. This way, you can fix them and make sure everything goes well. Also, practicing builds confidence for presenters. It will really help them have a smooth performance.
Not Following Up After the Event
It is important that you talk to people after the event. You will be creating a bad impression when you don’t follow up with the participants. A simple thank-you message or even a survey goes a long way. It actually conveys your appreciation and also gives you the feedback you need to improve next time.
Another important thing is that you share recordings or highlights. This way, it will allow the attendees to revisit the content and see that their time was well spent.
Final thoughts
Attention to detail is imperative when planning a virtual event. So, make sure you avoid all these mistakes to have a successful event that goes smoothly. Hopefully, you now have what it takes to plan your event.
