Facebook likes are essential both for pages and posts. Moreover, these types of likes attract each other. This means that if you are getting more likes on your Facebook page, you are more likely to get likes on your posts. In this post, you will find the most useful guide to earning more likes on your Facebook page organically.
Why are Facebook page likes important?
Before delving into the strategies to get more likes, let’s discover the importance of likes for Facebook marketing for businesses and individuals. Facebook page likes are essential primarily for two reasons – drawing more potential audiences to interact with and getting an excellent chance to promote products or services.
The more likes you have on your Facebook page, the more you are likely to interact with your potential customers and boost your brand’s popularity. Furthermore, it is an indicator of the high quality of your posts and an effective means to re-engage users who have already interacted with your page in the past.
Having a large number of likes on your Facebook page shows that people are interested in your product or service. It is social proof of your brand’s credibility and good relationship with the audience. If you have the right strategies to increase the likes count and use them effectively, they will benefit your brand or business in numerous ways.
How can you earn more likes on your Facebook page?
To successfully boost your Facebook page likes without running into the risk of getting penalized by the algorithm, it is essential to opt for organic strategies. Here are some of the most effective tips that most influencers and social media marketers are leveraging to get more likes on their pages –
1. Optimize your Facebook page
To drive more likes on your Facebook page, it is essential to start optimizing your page. Before working on other strategies, focus on your page URL. Make sure that it is catchy and easily recognizable.
If you are creating your page for your business, you can use your brand name as a page URL to make it easier for users to find the page. To change your Facebook page URL, you can reach Page Info in Page Settings and tap Username. Also, emphasize your Facebook profile picture. An appealing and professional profile picture and header can work as a magnet to attract audiences.
2. Post relevant content
People will come to your Facebook page and share it with others if they find quality and relevant content that resonates with their interests. A well-structured content drives a lot of likes and other engagement. Since the platform is accommodating to long-form content, you can experiment with live video streaming, interviews, articles, and other formats of content.
The author page is a special page that the network provides. If any publishing company conducts an author interview and uploads it, then it could potentially link to the author page. As a result, these pages could feed on each other’s audiences.
3. Invite existing contacts and audiences to like your page
Many companies and people have social media buttons on their Facebook pages to invite people to discover social media. You can use these widgets to earn more likes on your Facebook business page. You can ask people to like your page through transactional emails, offline methods, or links in your newsletter.
Additionally, you can directly ask your existing contacts like friends and family members to like your Facebook page. To get started, tap three horizontal dots (…) on your Facebook page and choose the Invite Friends option. Now, simply choose the name of the required profiles.
Apart from your existing network, you can invite your audience who have already interacted with your content to like your page. For this, you can take advantage of Meta Business Suite by opening it on your desktop and choosing Profile. Click Audience Growth and choose Send Invites. Select the option to send invites to the users who have interacted with your page and posts in the past.
4. Run Facebook ads
This is a paid strategy that involves investing some amount of money. This would be the most effective tip if you understand how to target your ads for higher conversion rates or increased brand awareness. Successful Facebook ads will allow potential users to discover your brand and like your Facebook page.
Many e-commerce businesses consider purchasing Facebook ads to publicize their sales. However, there is not a 100% assurance that these will be ‘percent off’ sales. Instead, a product launch promotion can more often offer an excellent return on investment (ROI). Eventually, a large number of viewers will like your ad or share it with others.
5. Invest in purchasing real likes
Buying likes is tempting for all influencers and marketers interested in growing their following and likes count. It is a smart choice as when you buy Facebook page likes that are real and provided by genuine users, you can drive authentic engagement and expanded following. Some people believe that this practice can hurt your performance and reputation on the platform as the algorithm will not tolerate it.
This is just a myth because the algorithm will not recognize the bought likes as they work like organic likes. Therefore, there is no danger associated with getting your account suspended and penalized by Facebook. It is a safe practice that doesn’t breach Facebook’s terms of service. Another advantage of purchasing real likes is that it can further help earn social validation, improve visibility, and develop brand credibility.
6. Add your Facebook page to your newsletter
Including your Facebook page in your printed newsletter can work like magic in increasing your page likes. Leveraging email newsletters would be the best way to distribute a link to your Facebook page. Many nonprofits are using this strategy to persuade people to visit, and it is working efficiently. To use this strategy, use the Facebook logo and mention your Facebook page URL next to it.
