Pull Marketing: Let’s Have a Little Fun
Are you wondering how to best expand your digital marketing approach?
Pull marketing serves as one of the most successful strategies for getting new clients. This type of inbound marketing helps you find clients looking for your products and services. It also increases your chances that someone will choose your company instead of your competitors’ business.
Below, we’ll get into everything you need to know about pull marketing. Keep reading to learn more about the best pull marketing strategy techniques and how you can implement them!
Push vs. Pull Marketing
Push marketing is pull marketing’s counterpart. These two strategies are both important for gaining clients, but they include different practices.
Push marketing targets potential clients who aren’t actively looking for your services and products. It includes ads on social media and other websites.
Pull marketing focuses on people already looking for what you offer. These techniques include search engine optimization (SEO) and pay-per-click advertising (PPC). It can also involve listing yourself on Google My Business.
Search Engine Optimization (SEO)
Search engine optimization (SEO) helps you get to the top of search engine results. The closer you appear to the top, the greater your chances that someone will click on your link.
Marketers developed SEO as an attempt to help companies take advantage of search engine algorithms. When deciding in which order to display results, algorithms look for keywords and links. Keywords are the phrases users type into the search engine. If a website uses these keywords in its content, the algorithm deems it relevant to the user.
You can find the right keywords to use by using a free online keyword research tool.
Links tell algorithms about the reliability of the content. Your website should include both inbound and outbound links. Inbound links lead to any other page on your website. Outbound links let you show where you got your sources.
Pay-Per-Click Advertising
If you want to get to the top of the results faster, PPC advertising is a great inbound marketing strategy.
Google has an ad-building platform known as Google Adwords. When you create your ad, Google will ask you which keywords you want to target. It will then display your ad to users who type in those words, complete with a link to your website. You’ll pay a certain amount of money every time someone clicks on the link.
Google My Business Listings
Having a Google My Business account is an essential component of any pull marketing system.
Google uses Google My Business listings to provide users with information about products and services in their area. To create your account, you’ll need your website address and contact information. When somebody searches for companies like yours, Google will display your business.
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Want to Learn More?
Pull marketing is much more effective than push marketing.
When you use pull marketing, you need to create a successful sales funnel. Make sure your client knows what you want them to do at each step of the way. Check on your landing pages often to determine if they’re working.
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