Product Branding 101: How to Give Your Items a Brand and Personality
You may be selling the same items as thousands of other vendors, so what helps your items stand out on store shelves and online listings?
The secret lies in the product branding! Nike and Adidas both sell sports attire, but everyone can easily tell them apart. If you are looking for a way to establish your brand personality, this article will provide you with some tips to get started.
- Understand Your Market
The way you approach the product branding process is different if you are selling handmade candles compared with if you are selling children’s dolls. The first step to establishing a successful brand is to understand your target market.
What will attract your customers the most? Maybe you can advertise your candles as a luxury item for people’s homes. Alternatively, you can market your dolls as an affordable product to attract the masses.
This understanding of the best way to appeal to your target customers will determine how you establish your brand – as well as how effective your brand personality will be.
- Create an Appealing Logo
People are easily attracted to visuals, and they are more likely to remember your products if they have a logo that sticks out. The Nike logo, for instance, is highly popular, and almost everyone can pinpoint Nike shoes from a pile just because of their logo.
When you are thinking of building your own product branding, you will need to design a logo that is simple but memorable. You will also need to have access to the right tools for adding the branding element to your products. You can always learn more about how to include your product design and product labeling by searching for companies that can brand your items properly.
- Have a Catchy Slogan
Not only will you have to have a good logo, but having a catchy slogan is a way for you to stay in the minds of your target customers. Nike’s ‘Just Do It’ slogan is very popular and, when it first appeared in advertisements, viewers would likely be curious about what it meant.
When looking for a slogan, the best tip is to keep it short and sweet. This way, people will be able to remember it easily and be able to pinpoint your brand from a pile of similar products.
The Importance of Product Branding for Your Company
When you want to stand out from the crowd, the best way to do it is by going through a product branding process. Some tips that you can utilize include understanding your market so that you know how to establish your brand.
Other strategies include creating an appealing logo and having a catchy slogan. This is because, when it comes to product branding, it’s important to find strategies that make your product memorable.
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