How to Optimize Your Beacon Page for Maximum User Engagement
Beacon technology enables businesses to deliver highly targeted and personalized content to consumers. It can include sending push notifications, providing interactive content, or directing users to a beacon-triggered webpage.
Rather than renting an audience on TikTok and Instagram, creators can monetize their fans directly through their Beacons page, sell merchandise, and accept tips.
Make it Mobile-Friendly
Millions of creators use beacons to market themselves, their content, and other products.
To make sure beacons reach users on mobile, avoid any objects or partitions that block Bluetooth signals. Also, aim for crowded areas where customers spend the most time, such as hotel lobby waiting rooms, doctor’s offices, real estate office entrances, and car mechanic waiting areas.
Beacon’s onboarding process stresses speed, delivering you a site within minutes and pre-populated with links from your TikTok, Instagram, Twitter, and Patreon profiles, unlike site builders that can take days or weeks to have a live website ready to share. You can also utilize your forms with the Beacons page app if you want.
Add More Call-To-Actions (CTAs)
Beacon technology can send highly targeted marketing alerts that offer discounts and coupons, promote in-store events or games, send a survey or questionnaire, or even let customers leave a review. All of these features help to improve engagement levels and increase conversions.
When creating your Beacon CTA, use a powerful headline or body copy. Also, surround it with space above, below, and to the left and right so it doesn’t get lost among other page elements.
Retailers use proximity beacons to bridge the gap between online and offline marketing. For instance, Target’s beacons allow customers to add items to their shopping list at the store. Once they are in the area where the products are located, a notification will ping their smartphone with a voucher for the specific product they have added to their list.
Make it Relevant
When a customer has questions, they’re more likely to contact you if they see that your team is available to answer their question asynchronously. Select the Ask First mode from the Beacon settings menu to enable this feature.
You can also show specific help content to your customers based on the page URL they visit. You can select from help articles connected to your Beacon or add an external link with any text you want to display.
It’s essential to thoroughly survey your location before setting up beacons. Please note how thick the walls are, their material, and any objects that might block Bluetooth signals. It will significantly affect the proximity experience of your customers.
Make it Convenient
Proximity marketing is a powerful tool for connecting with your audience. However, it has its challenges. For example, Bluetooth beacon signals can be reflected or absorbed, making a notification irrelevant to the user’s location.
Additionally, beacons aren’t always accurate or personalized enough. It can be due to factors such as varying levels of store traffic, shopper engagement with different departments, and merchandising layouts.
Beacons allows them to monetize their profiles through direct and affiliate shopping, donation requests, and content. Its easy-to-use, AI-powered platform is gaining popularity and has premium features available for free.
Make it Unique
Beacon technology helps create unique experiences for customers.
Beacons also collect valuable data insights. For instance, a zoo could use beacons to remind visitors about keeper chats and exhibit tours throughout the day. It is a much more effective alternative to asking patrons to complete after-park surveys.
Beacon AI helps creators monetize their audience more consistently and sustainably. It allows them to grow their following on multiple platforms and then return them to their monetization channels. It creates a positive, virtuous loop.
